Tourism
Tourism is one of the main economic engines for nations with a total contribution of 9.5% to global GDP and 8.9% of total employment of the world. Tourism is the collection of activities, services and industries, that deliver a travel experience including attractions, transportations, accommodations, eating and drinking establishments of retail shops, entertainment, business and other hospitality services provided for individuals or groups travelling away from home.
Mindsight, over the years, has provided diverse tourism consulting to its clients in the area of developing innovative tourism products, markets and feasibility assessments, formulating tourism concept plans, evaluating tourism experiences, benchmarking of tourism packages etc.
Our practice
National & Macro Planning Destination visioning Master Planning Privatisation Restructuring & Re-engineering Business Strategy Marketing Strategy Social Impact Studies Environment Impact Analysis Mergers & Acquisitions
Opportunity Search Product Definition Needs, attitudes, perception mapping Psychographics Product pricing research Tourist / visitor Traffic forecasting Tourist Spending studies
Formulation of Tourism, Leisure & hospitality projects Pre-feasibility Market feasibility Assessment of financial viability & sensitivity analysis Project management Evaluating new venture/acquisition opportunities
Our Experience
- Conceptualized a fossil based Theme Park in North India to generate education and entertainment value for the domestic as well as foreign tourists.
- Formulated an innovative project for a unique cultural heritage product package on the river banks in the ancient city of Varanasi.
- Benchmarking of inbound tour packages of several competitive countries in south Asian market &developing strategies for government intervention.
- Developed product package definition for domestic Tourism in North India.
- Heli -Tourism Project for Chattisgarh Government.
- Carried out detailed hotel accommodation market study in 30 key centers of India for Government of India.
- Master planning for developing Budget hotels in the commercial and tourist centers.
- Prepared franchise arrangement scheme for car rental fleet operations in Delhi.
- Planned development of Chain of ethnic Indian restaurants in Australia.
- In the wake of Stand off between India & Pakistan (War Situation) a quick perception survey was carried out to determine effects on tourism.