Market & Development
Finding the right product and the market is half work done; the challenge still remains for them to be accepted by the buyer.
Mindsight began its journey by initially concentrating on Industrial Market Research and building organization for marketing industrial products. Gradually the market assessment moved to other industry domains and finally to physical marketing of concepts, Investments and technologies.
Our practice
Understanding market dynamics Market investigations Market strategy development Marketing organizational development Marketing information & systems back-up design Marketing Structure Physical Marketing & Promotion
Marketing Strategy Formulation Promotion Strategy and Implementation: Seminars, Road Shows and other events Developing Promotion Materials Facilitating & Handholding Investors / Buyers Preparing Investment /Business Proposals / Presentations
Our Experience
- Designed effective Marketing organization for photo voltaic and other non -conventional energy systems for rural markets.
- Developed and implemented marketing systems, organization and distribution network for high technology engineering product for both Domestic and International Markets.
- Developed Marketing strategy for over 30 products for domestic markets including Hi -tech products, consumer products, Services and Industrial Products.
- Investment promotion for Petrochemical and aerospace industries
- Helped a leading international association of Machine tools in facilitating the entry of their country products in Indian market.
- Marketing & Promotion for US Dry Peas & Lentils Council
- Carried out Market promotion programs in Delhi, Mumbai, Bengaluru, and Hyderabad with attendance of interested market functionaries of over 200.
- Were instrumental in getting investment interest from 8 businesses.
- Marketing & Promotion for Plastic Park in Tamil Nadu-Chennai
- Investment Promotion for Aerospace Park Chennai along with Market demand assessment and strategy for setting up 3 Aerospace Business parks in the state of Tamil Nadu
- Successful in providing several interested investors for setting up manufacturing facility. Obtained investment commitment from ‘Airworks’ for setting up an MRO facility in the Proposed Park.
- Investment Promotion for Mangalore Petrochemical SEZ involving identifying and finalizing investors to set up businesses in the zone.
- Investment promotion activities included 65-road shows/ participation in conferences/exhibitions/forums and handholding-interested investors. Were Successful in attracting investment of around Rs. 3500 Crore in the zone.
- Promotion for adoption of Fly Ash Utilization Technologies under FAUP Program of Government of India
- Carried out National level road shows in Mumbai, Delhi, Allahabad, Kolkata & Dhanbad and an international level seminar in Delhi with 2000 delegates from across the world