S Sasiraman

Sasiraman is a senior partner in Mindisght Consulting, operating out of its Chennai office and leads Mindsight’s marketing consulting practice. Sasiraman has experience of almost 38 years in Advertising, Brand promotion, Product development, Marketing, General management, Training and Consulting. Prior to joining Mindsight in 1991, he has worked for leading Consumer product and Advertising agencies in the country in senior positions.  Sasiraman has to his credit more than 100 consulting assignments in diverse areas of marketing and communication and brings varied experience and knowledge of Marketing and Communication across sectors of economy, communities, industries and product fields.

He has advised clients  in Communication & Marketing Strategy Development,  Development of project specific & decision specific communications, Infortisements (Also called Infomercials), Advertising, Advertorials, Brand creation , Brand value communication and Communication strategies for Government (Political & Bureaucratic audiences), Corporate audiences and NGOs.